Wednesday, February 12, 2020

Software Development Life Cycle Essay Example | Topics and Well Written Essays - 1250 words

Software Development Life Cycle - Essay Example The processes are going to be employed in a database system required for the London Olympics expected to take place in the near future. The most essential part in Software De3velopment Cycle is defining of the required data; obtaining and clearly indicating the objectives to be carried out (Dhunna & Dixt 2010: 129). To be able to define the objectives and activities taking place during the event, it is required of the analyst to find the data from the organizers. The organizers of the London Olympics are grouped to form the London Olympics Games Organizing Committee (LOGOC). There are many methods that are used in fact finding or gathering. The main methods include questionnaires, interviews, observations, and record inspection. The different methods are employed in certain situations for optimum data gathering (Dhunna & Dixt 2010: 129). The data is defined to be collected from the London Olympic Games organizing Committee. The most effective method in collecting data from the group is through interview. This is because the LOGOC comprises a small group of people; the management team comprises of persons less than thirty. There are two structures in interviews; open and closed structure. The two structures differ in the questions asked during the interview. There are also two type of interview; face to face and group interview (Dennis, Wixom & Roth 2008: 43). The most essential type of interview is the face to face or one on one or personal interview. It gives an opportunity to varied opinion on the same issue hence deeper understanding of the requirements. The interview would employ the closed structure at its initial stages then after the structured questions are responded to, I would employ the open ended structure to ensure that I attain extra information on some data. The information to be attained in the interview include the type of data; the information of athletes that is stored, the types of sports, the arrangements on how the events are to occur, the organizations past information and challenges that the system needs to address (Dhunna & Dixt 2010: 132). The steps to conducting the interview are carried out strategically as they appear; planning, creating the questions, determining the order of conducting the interview and the information consolidating process (Fettke & Loos 2006: 119). The advantages associated with the interview process include easy framing of questions with objective to attain different set of answers, use of the observable non-verbal communication from the interviewee, immediate response, and there is a high response rate (Marshall & Bruno 2009: 221). The interview method therefore offers detailed facts from the outlined advantages. Despite having advantages that are beneficial, the method of use has disadvantages which include time consuming due to the personal conversation with the interviewee, location of respondents may cause inefficiency, it is costly, it brings an interrogative phenomenon to the inter viewee who may decide to control the information she/he gives. The method is also dependent on the interviewer’s perception (Zendler 1997: 21). There are various ways though through which these disadvantages may be overcome. The proximity effect may be controlled by use of video conferencing. The interviewer may be given a warm feeling by the interviewer to avoid the grill or summon view of the interview pro

Friday, January 31, 2020

Understanding Today's Generation Research Paper

Understanding Today's Generation - Research Paper Example Although there are a range of factors that contribute to this divergence which has been noted, it cannot and should not be ignored that one of the fundamental aspects motivating this divergence and change is with respect to several of the most dominant generations that defined the 20th century. Accordingly, it is necessary to examine and understand the Baby Boom Generation (1946 to 1964) and Generation X (1965 to 1983). As a means of realizing the unique dynamics that existed within these generations and the continued impact upon the way in which development is realized, it will further be necessary to draw a level of prediction with regards to the generation of the Millenials (1984 to 2002). Firstly, with regards to the Baby Boom Generation, one of the most prevalent differentials that exist is with relation to the role that minorities and women play within society as well as the extent to which technology pervades, and the way in which individuals communicate and identify with one another. Interestingly, the interview that was performed helped to highlight this very differential with regards to the way in which technology was seen as one of the most important differentials separating the Baby Boom Generation from that of Generation X, and the Millenials (Martacchio 395). However, what cannot be said is that from the interview that was conducted the individual respondent was of the view that either Generation X or the Millenial generation were â€Å"worse† than her own. This is an interesting concept to integrate with due to the fact that pervasive societal knowledge and impressions from the media oftentimes integrate a belief that current society is declining and far worse with respect to overall morality and ethics than the ones which it been evidence previously. However, as stated, neither the research which was performed to inform this particular essay nor the interview led credence to this particular point of view. Said the interviewee with regards to the negative role of technology within current generations and society, â€Å"People do not have real face time with each other to communicate verbal or non-verbally† (Holmes 2). In this way, the reader can see that the most important piece of information which was related was with respect to the way in which technology and technological advancement have weakened human communication within current generations. Interestingly, Generation X stands in stark contrast to many of the more rigid and conservative mores and norms that the Baby Boom generation exhibited. Ultimately, before delving too deeply into Generation X and/or seeking to understand prime motivators and reasons for behavioral actions, it must be understood that this was the first generation that grew up in an era that was not defined by the Second World War. Rather, this was a generation of political action, protests, civil rights, and the Vietnam War. In this way, the reader can and should realize the Generati on X takes many of the positive features from the Baby Boom Generation as well as many of the positive features from the Millenials. This is due to the fact that, according to the research which has been read to direct this analysis, Generation X traditionally has a work ethic that is on par if not above that of the Baby Boomer generation. Yet a further interesting dynamic exists within this particular generation due to the fact that it was the first generation that was able to integrate directly with the growing technological revolution which took place (Shoch 26). Whereas the Baby Boom Generation was necessitated to create the technological revolution and seek to integrate life within it, Generation X was able to grow up in a world that

Thursday, January 23, 2020

The American Landscape of Literature Essay -- Literary Analysis, J.D S

The authors J.D Salinger and Joseph Heller have created novels that depict the American landscape based on spirit, culture, identity and values. American spirit is defined through rebellion in both novels. J.D Salinger captures rebellion through Holden’s refusal to go with the flow of society, and Joseph Heller shows rebellion using Yossarian to capture rebellion by his ideals that it is better to survive then fight in a war while most Americans uphold the belief that it is an honor to sacrifice oneself for one’s country. The essence of American culture is portrayed in the novels by the loose meaning of love in that era. Both authors define the loose meaning of love through the multiple lovers both Holden and Yossarian obtain, as well as the lack of seriousness used when stating they are in love. J.D Salinger defines the American identity of individualism through Holden’s desire to make his own decisions and choose his own fate. Joseph Heller uses Yossarian to de scribe the American identity of independence because of his want to be free of the war and all the hardships it brings. Finally the American values are defined by J.D Salinger and Joseph Heller through Holden’s concern for a person’s inner being, and Yossarian’s concern for self-preservation. Through the development of the characters Holden and Yossarian, the novels Catcher in the Rye and Catch-22 capture the meaning of being an American through spirit, culture, identity and value’s. The Catcher in the Rye and Catch-22 are novels which equally capture the essence of rebellion in the entirety of the American spirit. Salinger demonstrates the American spirit through teenage rebellion arising from the needs of truth and security in life. The protagonist, Holden, creates this... ...fluences him to impress his superiors with the sacrifice of his inferiors. Throughout both novels, the essence of being an American has portrayed by Holden and Yossarian through American spirit, culture, identity, and values. Both characters develop through the novels to capture the American landscape of literature. The American spirit is conveyed by the spirit of rebellion in Holden and Yossarian. American culture is portrayed by Holden and Yossarian through the loose term and meaning of love in the era around World War II. Both protagonists and antagonists in Catcher in the Rye and Catch-22 capture the American identity of individualism and independence, as well as their opposites. The American values are also shown by both protagonists and antagonists through the concern of the inner being of a person and the desire for self-preservation and their opposites.

Wednesday, January 15, 2020

China a Threat to Indian Industry? Essay

1) Are Japanese products a threat to US industries? Â  Are Eastern EU products a threat to Western EU industries? 2) Is the Chinese Auto industries a threat to India? Dont know. Is the Chinese Food Product better than India? Dont think so. Is the Chinese Manga Books better than India? Dont think so. Is the Chinese textile industries a threat to India? Yes. Is the Indian software industries a threat to China? Yes. 3) As a wide range of cheap Chinese products flooded the Indian market, some local industries were adversely affected, while others benefitted by using these products as raw materials. 4) One-hour technology’ products from China started entering Indian households some years ago. Even though the majority of these products did not succeed in the Indian market due to their ‘inferior’ quality, the Chinese ‘invasion’ of our market is still continuing. The dumping of Chinese-made fans, locks, watches, bicycles, radios, batteries etc is slowly repl acing our own products and has become a threat to Indian industry. 5) China herself is one of the victims of the counterfeit products they produce; in the year 2001, fake and low-quality medicines produced in China killed about 192,000 people. 6) Many Indian companies have already shifted their production bases from small Indian towns and villages to China. This has resulted in unemployment for lakhs of workers, pushing them to the brink of starvation. China’s steady entry into our textile, food, information-technology, pharmaceutical, automobile and other sectors may result in the collapse of many Indian industries — in both organised and unorganised sectors. 7) The low rate comes due to the fact that the Chinese Government lends a subsidy ranging from 30 per cent to 100 per cent. The Chinese made goods, of better quality and low rate, have flooded the Indian market in hordes encompassing all types of products – chocolates, toys, garments, computer hardware, and so on, and are finding ready and eager takers among the Indian con sumers and this is the factor which has caused a great sense of uneasiness among the Indian industry community. 8) Cheap bulk drug imports from China may soon post a threat to the Rs 20,000 crore domestic bulk drug industry.Ind-Swift Laboratories, a pharmaceutical major based in Chandigarh, halted the production of roxycomycin and arithromycin last month. It is not Ind-Swift alone. Companies like Alembic, Kopran and Torrent are all bearing the brunt of Chinese imports. The consequences are severe on firms producing bulk drugs like azithromicin, clarithromycin, ciprofloxacin, norfloxacin, roxycomycin, cephalosporins and anti-quinolones. As a result, the pharma industry is losing business worth Rs 2,500 crore a year. 9) The price of a battery-operated Chinese car has fallen from Rs 300 two years ago to Rs 60. The fall in prices has caught the fancy of low-income families. There is no threat to our companies from cheap products imported from China 1) whatever products imported from China unfortunately are mostly below any standards or quality criteria. So the consumer is not very keen to purchase Chinese products in India except for the toys. But if you talk about the fluorescent lamps or electronic products nobody is buying them. 2) In the year 2000, Indian motorcycle makers were a worried lot. A number of them had announced plans to launch dirt-cheap Chinese bikes, fearing that such dumped motorcycles would swamp the Indian market. Today, the fear of Chinese motorcycles no longer stalks manufacturers. 3) Only one company, Monto Motors, launched Chinese motorcycles in the country. In a market, which sells over 2.5 million units a year, the firm claims to have sold around 15,000 bikes so far. 4) Dhoot and other Indian producers did face an initial challenge from Chinese brands like Konka and TCL, but these names failed to make headway. China has always been compared to India in terms of population and technological advancements. China undoubtedly has a humongous software market, but is definitely not a threat. * India has its own unique power and intelligence. * Indian IT companies have captured Asia and Japan as well. * India is becoming one of the world’s largest internet and mobile user’s country. * India’s mobile market is growing by leaps and bounds. * Most countries prefer employees from India rather than China because of communication barrier. English is spoken by almost all IT industries in India. * India has a large consumer and industrial market, all thirsting for products, with great brands and distribution networks.ForThere is no doubt that India may take many years to have a market like China. * China has a huge population. Moreover people there are advancing each passing day. * China launches new mobiles, technologies, automobiles almost everyday. * China’s automobile industry is much bigger than India’s. it can therefore serve quality products at lower cost. * China has a string support from the government. Indian IT industries have negligible support. * China launches many products like gadgets etc everyday. Because of this they can sell them at a cheaper rate.China’s market cannot be a thread untie India considers and works on each opportunity that comes its way. It should efficiently make use all possible resources and infrastructure to welcome foreign investment and manpower hiring. Write your comment – Share Knowledge and Experience Discussion Board| Group Discussion- China market – a threat to Indian market China market is a threat to Indian market as they provide very cheap products with good quality as compared to Indian products. The kind of technologies China uses is much better than the technologies which India uses. Every year huge amount of Chinese items are being imported to India and lot of people are using these items. The industries in china are much bigger and growing everyday. The inventions which is being done in china is much more advanced and then selling of those technology at cheaper rates is what affecting Indian markets.

Tuesday, January 7, 2020

Essay on Wilfred Owen - 3883 Words

Wilfred Owen Read and Compare and Contrast the Following Poems by Wilfred Owen: [It Was a Navy Boy], Anthem for Doomed Youth and Dulce et Decorum Est. Wilfred Owen was a poet who was widely regarded as one of the best poets of the World War one period. Wilfred Owen was born on the 18th of March 1893, at Plas Wilmot, Oswestry, on the English Welsh border; he was the son of Tom and Susan Owen. During the winter of 1897-8 Tom Owen, Wilfred’s father was reappointed to Birkenhead, and with that the whole family moved there. Wilfred started school at the Birkenhead Institute on the 11th June 1900, during the middle of a term. During the winter of 1906-7 Tom Owen was appointed Assistant Superintendent, GW LNER, Western Region, this†¦show more content†¦In July Siegfried Sassoon arrived at Craiglockhart, which was a hospital for Generals who had become mentally un-stable or ill, due to the war. Sassoon met Owen here and they developed a friendship, which greatly influenced Owens writing as Sassoon, revised many of his poems. On the 13th of October Wilfred Owen was introduced to Robert Graves. 15 days later Owen was due to appear before the medical board to determine how much longer he would be unfit for military service. After three weeks he was requested to return to the unit, Platoon Three. Before being returned to the front line in France, Owen also met Arnold Bennett and H.G. Wells in London at an organised event. All the time Owen was gaining knowledge and inspiration from these writers, which helped him develop his immense talent as a poet. One month before Christmas, Owen was returned to the Manchester’s 5th for light duties and ten days later he was promoted to Lieutenant. With a new year, 1918 came more meetings and more fighting for the country. On the 16th of May Wilfred Owen became acquainted with Osbert Sitwell. Another inspirational meeting for him. On the fourth of June Owen was declared fit for general service and in late August he returned to base camp at Staples, France. A key military date for Owen was the 29th September to the 3rd October of that year when Owen instigated an assault on theShow MoreRelatedWilfred Life Of Wilfred Owen914 Words   |  4 PagesWilfred Owen Poetry Wilfred Edward Salter Owen was an English poet and soldier, whose renowned compositions were distinguished in their delivery of a tenacious condemnation of the First World War. Born, 18 March 1893 in Oswestry, Shropshire, Owen commenced his poetic endeavours through his adolescence, and after having completed his schooling, soon became a teaching assistant and aspired for vocational pursuits. However, these were soon disparaged with the eminence of the Fist World War, and inRead MoreEssay about Wilfred Owen Speech891 Words   |  4 Pages both written by Wilfred Owen. I would choose these two poems to be in an anthology because I found the poems to be very dramatic and extremely detailed. Owen intends to shock us by demonstrating what a soldier might expect in a situation between life and death. He is not afraid to show his own feelings. Wilfred Owen is an anti-war poet and expresses his ideas and feelings through various themes and poetic devices which I will be discussing througho ut this speech. Wilfred Owens’ themes portray hisRead MoreWilfred Owen s Life And Work1207 Words   |  5 PagesWilfred Owen born in Oswestry, raised in Birkenhead and Shrewsbury. In 1913 Owen broke from the Roam Catholic Church and went to teach English in France. Owen always had the determination to become a poet. While teaching in France, he worked on the rhyming patterns which became the prominent characteristics of his poetry. In 1915 Owen enlisted in the British Army. His first experiences in January-May 1917 of active service was as an officer at the Battle of the Somme. Battle of Somme, led to hisRead MoreA Comparison of Wilfred Owen and Siegfried Sassoons War Poetry1665 Words   |  7 PagesA Comparison of Wilfred Owen and Siegfried Sassoons War Poetry Lieutenant Wilfred Edward Salter Owen M.C. of the second Battalion Manchester Regiment, was born March 18th 1893 in Oswestry, Shropshire. He was educated at the Birkenhead Institute and at Shrewsbury Technical school. Wilfred Owen was the eldest of four children and the son of a railway official. He was of welsh ancestry and was particularly close to his mother whose evangelical Christianity greatly influencedRead MoreSimilarities Between Rupert Brooke, Siegfried Sassoon, And Wilfred Owen1531 Words   |  7 PagesPoetry How it changed during the war Abby Schaubroeck Honors World Cultures Period 3 Ms. Beck 19 May 2017 Over the course of the war the perspective of literature, in specifically poetry, changed. Rupert Brooke, Siegfried Sassoon, and Wilfred Owen all share one common bond: these men were war poets. According to the Oxford Dictionary, the term â€Å"war poet† means â€Å"a poet writing at the time of and on the subject of war, especially one on military service during the First World War.† These poetsRead More The War Poems of Wilfred Owen - Contradicting the Classical Ideas of Heroism and Romanticism3263 Words   |  14 PagesPoems by Wilfred Owen   Ã‚  Ã‚  Ã‚  Ã‚  Owen displays the reality of war, atypically shown in 20th century literature. By divulging the secrecies and terrors of brutal warfare, he exposes the superficiality of valor and false heroism; through his vivid writing, he opens the eyelids of his readers and discloses, â€Å"the old lie (Owen, Dulce et Decorum est, 25). Owen breaks idealism, replacing it with illness, physical injuries, exhaustion, fatigue and personal hells. Contrasting the Hemingway code hero, Owen displaysRead MoreHarper Lee, The Sentry By Wilfred Owen, And Good Guys Dead By Ernest Hemingway Essay3751 Words   |  16 Pagesbeen formed to answer questions and form relationships between authors and the reason(s) or any influence(s) as to why the following authors have developed their work: Harper Lee, Wilfred Owens, Ernest Hemingway. I decided to investigate the following texts: To Kill a Mockingbird by Harper Lee, The Sentry by Wilfred Owen, To Good Guys Dead by Ernest Hemingway. If the aim is to find out whether early life experiences of these authors or the time setting when they grew up in promoted or influenced theRead MoreWilfred Owen1727 Words   |  7 PagesWilfred Owen Essay Theme: The way weaponry has been portrayed. Throughout literature poets have used various literary devices in order to convey their message to the audience. Wilfred Owen has cleverly personified weaponry in the context of war and has woven it in his poems. This in turn accentuates the message he is trying to convey-- the paradox of War. The use of this tool is most prominent in three of his poems, The Last Laugh, Arms and The Boy and Anthem for DoomedRead MoreWilfred Owen1266 Words   |  6 PagesWhat is Wilfred Owen’s attitude towards WW1 and how is this shown through his poetry? Wilfred Owen was a soldier during world war one. Many of his poems were published posthumously, and now well renowned. His poems were also heavily influenced by his good friend and fellow soldier Siegfried Sassoon. Wilfred Owen was tragically killed one week before the end of the war. During the war Wilfred Owen had strong feelings towards the use of propaganda and war in general, this was due to the horrors heRead MoreWilfred Owen1783 Words   |  8 Pagesher– presumably she is with a‘ strong man’ who is‘ whole’. In‘ The Send Off’ and‘ Anthem for Doomed Youth’ the prayers and flowers for the soldiers are mocked– useless offerings to men who are being sent as sacrifices. In‘ Apologia pro Poemate Meo’ Owen again adopts a harsh tone to those at home -‘ You shall not come to think them well content/ By any jest of mine . . . They are worth your tears / You are not worth their merriment’. Much a nger is directed towards those ignorant of the full implications

Monday, December 30, 2019

Confessions of an Economic Hitman - 1425 Words

Economic Hitman I decided to talk about Economic Hitman because since I opened the web site, I got attracted by this quote â€Å"Dedicated to transforming the world into a sustainable, just and peaceful home where all beings can thrive†, by John Perkins who is an American author and one of the famous economist person in the world because he claims to have played a role in an supposed process of economic establishment of Third World countries on behalf of what he shows as a section of the United States government. His best book is Confessions of an Economic HitMan that was published in 2004. John Perkins worked directly with the World Bank, IMF, and many other global financial institutions and corporations, but he was one of the economic Hitman.†¦show more content†¦To prevent mobbing, organizational leaders plays the important role by enforcing decency and high ethical standards in the workplace. Population Theory in general , population growth is The most controversial issue that people is monitoring, and there are consequence of the issue regarding health care level, food, agriculture that we should to address because Population has recently increased due to the development and improvement of medical facilities in our modern science. Therefore, Government and many agencies are trying to find way to keep the source of living updated and in level to increase as the population increases. Billy Meier is a farmer who born in Switzerland who have sent to help the extraterrestrials people to make the earth a better place to live. After i read some of Meier contact, I understand some of the points that Meier illustrate in contact reports 6, 7, 9. For example, in contact 6 Meier and Semjase start talking about secret creation. According to Semjase, â€Å"every human life form has to live through seven (7) definite main stages or main periods and seven (7) associated secondary stage s or sub-stages†. in the other word, human being go through seven periods which there are primary life, rational life, intellectual life, real life, creational life, spiritual life, and creation life. Overall, Meier theory is that our planet should be controlled to not have overpopulation by educating people to use birth control which are the significant methodsShow MoreRelatedConfessions Of An Economic Hitman Essay2564 Words   |  11 PagesConfessions of an Economic Hitman Identifying Corporate Social Responsibility Issues Corporate Responsibility Dr. Farzad Rafi Khan April 16th, 2015 Team 1 Andrew Wirawan Ali Karamustafaoglu Ashtyn Packer Christ-Arnaud Lacombe Marion Mayer Ulrik Karlsen Contents Introduction 2 Reflection on John Perkins’ Sincerity 3 What Do the Voices From Below Show? 5 How Can Institutions Transform and End Malicious Practices? 6 How to Increase Awareness in Society? 8 Conclusive Thoughts about theRead MoreConfessions of an Economic Hitman2350 Words   |  10 PagesConfessions of an Economic Hit man John Perkins The reasons as to why I selected this book was heavily weighted on my personal interests. The fact that I am interested in matters of economics, imperialism, capitalism and deception and corruption on a government level, made reviewing Confessions of an economic hit man an enjoyable experience. â€Å"For them, this is a war about the survival of their children and cultures, while for us it is about power, money and natural resources. It is one partRead MoreThe New Confessions Of An Economic Hitman By John Perkins1978 Words   |  8 PagesIn the book â€Å"The New Confessions of An Economic Hitman† by author John Perkins, he discusses in detail his experience as an economic hitman, and the role he played in underdeveloped and developing countries. He writes about his, various multinational corporations, political institutions, and the United States role in indebting countries to profit off them. Essentially, his book is about the United States way in expanding globalization and what can be done to stop the exploitation of other countriesRead MoreJohn Perkins Is An American Novelist1088 Words   |  5 Pages About the Author John Perkins is an American novelist. Confessions of Economic Hitman (2004) is one of his bestsellers. Perkins graduated in 1963 from the Tilton School and completed Bachelors of Science degree in Business Administration in 1968 from Boston University. From 1968-1970, he volunteered for Peace Corps in Ecuador. He was screened by National Security Agency (NSA) while working for a firm in Boston, Chas.T.Main during 1970s to work as EHM. His job as EHMRead MoreDocumentary Analysis: Zeitgeist Addendum Essay815 Words   |  4 Pagesinterview with John Perkins, author of Confessions of an Economic Hitman. From the word â€Å"Hitman,† we know that money, economy, politics, and control was involved. In this part, Latin-American countries had leaders who strived to improve their country’s economy. Big corporations even the United States confronted these leaders in an effort to control their resources or source of money then subjugate them through loans. Some of the leaders refu sed the offer then the hitman comes in. These countries were IranRead MoreThe Bilderberg Group Conspiracy Theory1548 Words   |  7 PagesNew York Times, Time Magazine, Royals, heads of Parliament, among many others. â€Å"Wealth is only as useful as the power you actually wield with it† and he believes that the group sent, the date for the invasion of Iraq, set oil prices, and caused the economic crash ultimately showing that they run the world (Estulin). The Bilderberg group wants to decrease the population by 80% because they believe that they cannot control the current population (Jones). This is because the elitists want to only haveRead MoreEssay on Grassroots Boycott: The Fight for Human Rights 726 Words   |  3 Pagesresult of unbridled capitalism.† Author John Perkins, also known as the ‘economic hitman’ describes his role as a highly paid professional who helped the U.S. cheat poor countries around the world out of trillions of dollars by providing them more money in which they could not pay back and later, taking over their economies in exchange of natural resources such as oil. In the epilogue of his book â€Å"Confessions of an Economic Hitman† he expresses his thoughts on taking ownership and changing the systemRead MoreThe Impact Of Globalization And Globalization1582 Words   |  7 Pagesreservation-like areas and are left to adapt or perish by themselves. As modern society requires more a nd more raw material for industry and innovation, the land and culture of the native people is being destroyed. John Perkins explains in Confessions of an Economic Hitman that indigenous land is being ravaged in the search for raw material and the mass growing of crops. American corporations are allowed to run rampant in foreign land by using billions of dollars of debt owed to America by foreign countriesRead MoreAn Unequal Distribution Of Wealth And Power Across The Nation2049 Words   |  9 Pagesregarding our economic lives. Our understanding of what’s going on with the wealth distribution and the actuality of what’s going on is two completely different things. So you may ask, what’s the reason behind this inequality? The answer is corporations and big businesses. Corporations such as Bank of America, Nike, Google, Apple, and Microsoft are rising to power. Corporations have also completely diminished the original intent of our Founding Fathers. According to Collin and Yeskel’s â€Å"Economic ApartheidRead MoreUnited Nations and World4943 Words   |  20 Pa gesNEO-COLONIALISM Neocolonialism describes how, after World War II, colonial powers started using economics i.e. lending and interest rates, to control former colonies and cultivate new areas, thereby creating political, economic and social dependencies. Neocolonialism describes certain economic operations at the international level which have alleged similarities to the traditional colonialism of the 16th to the 20th centuries. The contention is that governments have aimed to control other nations

Saturday, December 21, 2019

Marketing Myopia - 1487 Words

Abstract The article, â€Å"Marketing Myopia† written by Theodore Levitt, illustrates how businesses interact in their particular industry’s life cycles of growth, maturity and decline. One of the primary focal points of the article is that businesses must know their industry in regards to satisfying their specific customer’s needs. Identifying customer needs and meeting them, allows for continued growth of the company and industry. Recognizing the necessity to satisfy customer’s needs rather than merely selling products will establish an innovative company with continued growth and profits. Key words: Marketing, satisfaction, myopia, industry In the article, â€Å"Marketing Myopia†, Theodore Levitt, challenges all business leaders†¦show more content†¦The second belief that there is no competitive substitute for the industry’s major product concludes that the threat of innovation is very little if at all possible. In the article, the petroleum companies ignore the threats of competitors who are investing in innovative alternative sources of fuels to satisfy customer’s needs of transportation. They are investing in the original product and how to more efficiently extract, refine and distribute it to their customers. As in the past missed opportunities, the oil industry continues to be blinded by its narrow preoccupation with its specific product and the value of its reserves (Levitt, 2004). Other arguments of this belief suggest that companies operate within a narrow thinking of product/definition and single industry perspective (Richard, Womack, Alalway, 1993). One example is the gr ocery retailer; AP, and how its management defined the organization by the type of product it sold, groceries, and how they made decisions to not add highly profitable non-grocery items to their assortment of products as their competitors did (Richard, Womack, Alalway, 1993). By not offering such items as national brand merchandise, delicatessens, and seafood sections, AP allowed competitors to gain competitive advantages in their industry. The third belief that too much faith in mass production and in the advantages of rapidlyShow MoreRelatedMarketing Myopia785 Words   |  4 PagesArticle: Levitt, T. (1960) â€Å"Marketing Myopia†, Harvard Business Review, July-August, 1960 Marketing myopia is a term coined by Theodore Levitt. The fundamental concept to take from marketing myopia is that a business will survive and perform better if it focuses on satisfying customer needs rather than selling specific products. Rather than defining the company and its products to respond to the customers’ needs and wants, this is a short-sighted, inward, myopic marketing approach focusing on theRead MoreMarketing Myopia955 Words   |  4 Pagesâ€Å"Selling and marketing are antithetical rather than synonymous or even complementary. There will always be, one can assume, a need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.† (Drucker 1973, pp.64-65) In the early years of the ‘70s era, Drucker was one of the first educators and authors who identify marketing as a way to understand customers’Read MoreMarketing Myopia1265 Words   |  6 PagesMarketing Myopia What is Marketing Myopia? Marketing Myopia is the short-sighted approach of management of focusing on a particular product and not identifying the correct industry the organization is in. (Levitt, 1975) In essence it implies that organizations should not define their business based on their products and should attempt to identify the business based on customer centric evidence. Organizations need to focus on customer wants and use customer centric evidence forming strategicRead MoreMarketing Myopia Of Noki Marketing929 Words   |  4 PagesMarketing Myopia of NOKIA Contents Introduction 3 Back ground of Nokia 3 Marketing Myopia 3 New Marketing Myopia 4 Bibliography 5 Introduction Nokia was the most famous mobile phone manufacture around the world. Its slogan technology connecting people has been rooted in consumers mind deeply. However Nokia had faced a huge market lost once the smart phone published. The report is about the marketing myopia analyse of Nokia. Back ground of Nokia Nokia CorporationRead MoreThe New Marketing Myopia7296 Words   |  30 PagesSocial Innovation Centre The New Marketing Myopia _______________ N. Craig SMITH Minette E. DRUMWRIGHT Mary C. GENTILE 2009/08/ISIC Electronic copy available at: http://ssrn.com/abstract=1336886 The New Marketing Myopia by N. Craig Smith* Minette E. Drumwright ** and Mary C. Gentile *** forthcoming in the Journal of Public Policy Marketing This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract=1336886 Read MoreEssay about Marketing Myopia779 Words   |  4 Pagesï » ¿Marketing Myopia:   Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products. The mistake of paying more attention to products a company offers than to the benefits and experiences produced by these products. The term marketing myopia was first expressed in a famous article of the same name written by  Theodore Levitt  for the  Harvard Business Review  in 1960. In Marketing Myopia, Levitt argued that manyRead MoreLiterature Review on Marketing Myopia2738 Words   |  11 PagesArticle 1: Marketing Myopia 3 Article 2: An Integrated View of Marketing Myopia 4 Article 3: Beyond Marketing Myopia: The Service of Small Railroads 5 Article 4: Futuristics: Reducing Marketing Myopia 6 Article 5: Reconsidering the Classics: Reader Response to Marketing Myopia 7 Article 6: Global Marketing Myopia 8 Article 7: Editorial: Marketing Myopia 9 Article 8: Extending the marketing myopia concept to promote strategic agility 10 Article 9: The New Marketing Myopia 11 Article 10:Read MoreMarketing Myopia, By Theodore Levitt1348 Words   |  6 PagesMarketing Myopia Analysis â€Å"Marketing Myopia†, by Theodore Levitt is one of Harvard Business Review’s most profound articles ever published, having won the McKinsey Award in 1960. The title of the article hints what it suggests, a short-sighted approach to marketing. Levitt, whom has witnessed the rise of three industries: petroleum, automobiles and electronics, analyzes and comments on businesses’ failures, partly due to a misguided focus. Business, in essence is to establish an entity in which profitRead MoreAnalysis Of Theodore Levitts Marketing Myopia 1341 Words   |  6 PagesIn Theodore Levitt’s article â€Å"Marketing Myopia†, he defines that marketing should focus on customer oriented instead of product oriented. He had introduced a famous question, â€Å"What business are you really in?† Many times, people misidentify the industry they are in. For example, Levitt uses the examples of railroad business, Hollywood, oil company, and many other examples to teach us that oriented management can keep a growth industry growing. Although â€Å"product orientation is unquestioned† for manyRead MoreAnalysis Of Theodore Levitt s Marketing Myopia744 Words   |  3 PagesTheodore Levitt s original 1960 Harvard Business Review in 1960 Marketing Myopia addressed shortsighted in management, industry is a customer satisfying business and not a goods producing business (Levitte, 1960). The core meaning behind Levitt s Marketing Myopia is Levitt (2008), Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have